Proper laundromat digital marketing is crucial to attracting customers and having a successful business. It doesn’t matter if you just started or have been in the laundromat industry for years, you always need to focus on your marketing efforts through promotional activities and other strategies.
While it’s best to hire agencies like spynr.com, there are also other DIY marketing ideas you can do that can boost your business. Here are some of the effective strategies to follow.
- Use Your Signages
People who walk or drive by your laundromat business are potential customers, so it’s crucial to optimize your signage and storefront appearance to attract as many people as possible!
You won’t have to spend a lot to do this. Just make sure you maintain a clean, legible, and attractive style. After all, would you trust a business with cracked or damaged signage? You can also put up smaller signs and window decals to advertise your services and current promotions.
- Utilize Social Media
Almost everyone is on social media lately, which is why it’s also important to have a strong online presence on relevant social media networks. You can start with Facebook, one of the most popular social media networks.
A well-designed Facebook page can even act as a traditional website, saving your laundromat time and money. You can also become socially active on other platforms like Instagram and Twitter, depending on your target audience.
- Get on the Maps
Most customers now use navigational maps to search for and choose local businesses, including laundromats. As such, you must ensure your laundromat has an accurate listing on Google Maps and Apple Maps.
- Become Active in Your Community
As you probably already know, most laundromat customers live within a mile or two of the business, which is why you’ll want to consider becoming more active in your community to grow your laundromat and gain customers.
You can do this by hosting a table or booth at a local street fair, where you can give away coupons. Or, volunteer with a non-profit organization. This allows you to get free media coverage while giving back to your community!
- Reward Customer Loyalty
Everyone loves a good discount, and they’ll likely come back to your laundromat knowing they can get one on their next visit! Incentivize loyal customers by rewarding them with freebies and discounts with the more visits they have.
Besides that, request feedback from your loyal and satisfied customers, which you can offer incentives for as well. You can ask them to post their reviews on Facebook, Google, Yelp, or other review websites where your business has an active listing.
- Host an Event
When you offer attractions for potential customers, you can grow your business! If you’re just starting, host a grand opening celebration. Or, you can have an anniversary party or Christmas celebration. All this can get people into your laundromat!
Wrapping It Up
Try any of these effective marketing ideas and have your laundromat business grow!
